“This is Anfield—play like gods.”

David Hodkinson and Mark Poveda (centre)

Liverpool Football Club (LFC) is widely recognised as one of the most popular clubs in the world’s most popular sport and at a recent home game this month we’re delighted to announce that its name became publicly linked with another high achiever and one especially close to our own hearts – Trimble!

On October 31^st, Trimble announced a new multi-year global sponsorship with Liverpool Football Club (LFC) and became a recognised partner. In addition to the sponsorship, LFC will employ Trimble technology in the design and development of the club’s infrastructure including on the recently announced refresh of the LFC Academy, which aims to develop the future stars of football. This will include a starring moment for Trimble SketchUpwhich will be used to reimagine the high-performance centre into a truly industry-leading space for young footballers to learn.

Expect lots of visibility of the Trimble logo around the LFC stadium and its digital channels and of course plenty of photos from the KOREC team and any lucky customers who get to be a Trimble guest!

Six top moments through the ages – have we got the list right?

• The Miracle of Istanbul (2005): Down 3-0 at halftime in the Champions League final against AC Milan, Liverpool staged the greatest comeback in final history.
• Bill Shankly’s best football quote of all time: “Some people think football is a matter of life and death. I assure you, it’s much more serious than that.”
• The Kop’s roar measured at 130.9 decibels In a 2019 match vs. Barcelona, Anfield’s decibel level hit 130.9—louder than a jet taking off at 100 meters.
• The “This Is Anfield” plaque: Shankly installed the famous plaque in the tunnel to intimidate opponents and remind his players: “This is Anfield—play like gods.” Opposing managers still touch it for luck… or fear.
• 2024 Premier League Champions: Liverpool clinched the title on April 27, 2025, with a thrilling 5-1 home win over Tottenham Hotspur.
• Best ever rendition of ‘You’ll never walk alone’: It’s back to the Miracle of Istanbul in 2005 for this one!

What better way to celebrate the shared values of this Trimble / LFC collaboration – precision, innovation and commitment – than by witnessing it ourselves. With our north west office just 5 miles from Anfield, two of KOREC’s finest, Mark Poveda (Managing Director) and David Hodkinson (Group Finance Director) were lucky enough to be Trimble’s guests for the game on 1^st November v. Aston Villa (spoiler: LFC won 2-0), and as a lifelong fan, David was more than happy to share his experiences:

“The day started with lunch in Liverpool before being bussed over to the AXA Training Centre for a tour of the 1^st team and Academy teams training facility over in Kirkby.

This is a state-of-the-art facility with pitches that wouldn’t look out of place as golf greens!

We saw Arne Slot’s office and all the indoor and outdoor training facilities and the press conference room. They also have all the myriads of Trophies on display that Liverpool have won – It was a very impressive facility.

We were then bussed back to Anfield for a tour of the stadium – including getting to stand on the world famous Kop and then pitch side for the photos with the new Trimble logo. It was great to be down on the pitch in the full glare of all the lights giving us a taste of what it must be like as a player.

Then it was up to the “Legends Lounge” for our top-notch food (and drink) – including a talk from Emile Heskey (Liverpool & England star).

Kick off was 20.00 in our halfway line seats – and I am pleased to report that Trimble brought us a change of fortune and we won (following 4 league defeats in a row!) – So Trimble are now 100% with LFC!

It was a brilliant day and great to see the behind the scenes operations that underpin what you see on the pitch!

Many thanks to our hosts Trimble and LFC for a superb day!”